A good story can make or break a presentation, article, or conversation. When Buffer co-founder Leo Widrich started to market his product through. WTSP.com is the official website for 10NewsWTSP, Tampa's source for local news, breaking news, weather, radar, and live streaming video in Florida's Tampa Bay area. Every April for 7 years, I have run a monthly series: A Story Idea Each Day for a Month. Over the course of 12 months, I’ll flag 30 story ideas I find in my daily. Why Telling a Story is the Most Powerful Way to Activate Our Brains. A good story can make or break a presentation, article, or conversation. When Buffer co- founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign- ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful. In 1. 74. 8, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich, spent a lot of his free time playing cards. He greatly enjoyed eating a snack while still keeping one hand free for the cards. So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented . Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information- based form. For over 2. 7,0. 00 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Recently a good friend of mine gave me an introduction to the power of storytelling, and I wanted to learn more. Here is the science around storytelling and how we can use it to make better decisions every day: Our brain on stories: How our brains become more active when we tell stories. We all enjoy a good story, whether it's a novel, a movie, or simply something one of our friends is explaining to us. But why do we feel so much more engaged when we hear a narrative about events? It's in fact quite simple. If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca's area and Wernicke's area. Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens. When we are being told a story, things change dramatically. Celebrating New Life By the time our first Easter in Central Asia rolled around, we had been living there for eight months. We had endured our first winter and were. Read the latest real-time news from Birmingham. See news photos and watch news videos. Stay up-to-date with the latest Birmingham breaking news from The Birmingham. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too. If someone tells us about how delicious certain foods were, our sensory cortex lights up. If it's about motion, our motor cortex gets active. And yet, it gets better: When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too. The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains. Or at least, get their brain areas that you've activated that way, active too: Evolution has wired our brains for storytelling. We know that we can activate our brains better if we listen to stories. The still unanswered question is: Why is that? Why does the format of a story, where events unfold one after the other, have such a profound impact on our learning? The simple answer is this: We are wired that way. A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation. In fact, Jeremy Hsu found . That's why metaphors work so well with us. While we are busy searching for a similar experience in our brains, we activate a part called insula, which helps us relate to that same experience of pain, joy, or disgust. The following graphic probably describes it best: In a great experiment, John Bargh at Yale found the following. In reality, the experiment began when the experimenter, seemingly struggling with an armful of folders, asks the volunteer to briefly hold their coffee. As the key experimental manipulation, the coffee was either hot or iced. Subjects then read a description of some individual, and those who had held the warmer cup tended to rate the individual as having a warmer personality, with no change in ratings of other attributes. Story Of Your Life Movie TrailerOnline periodical for British expatriates. Provides resources by region and includes finding mentors, latest news, finance, health care, property, education and a. There are more than 22,000 homeless children in New York, the highest number since the Great Depression. This is one of their stories. FML - FMyLife: Laugh life off by sharing your everyday misfortunes and events that made your day just that little bit more awkward. The latest news, breaking news and current news at Mirror.co.uk. Get all the big headlines, pictures, analysis, opinion and video on the stories that matter to you. Everything in our brain is looking for the cause and effect relationship of something we've previously experienced. Let's dig into some hands on tips to make use of it: Exchange giving suggestions for telling stories. Do you know the feeling when a good friend tells you a story and then two weeks later, you mention the same story to him, as if it was your idea? This is totally normal and at the same time, one of the most powerful ways to get people on board with your ideas and thoughts. According to Uri Hasson from Princeton, a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience. The next time you struggle with getting people on board with your projects and ideas, simply tell them a story, where the outcome is that doing what you had in mind is the best thing to do. According to Princeton researcher Hasson, storytelling is the only way to plant ideas into other people's minds. Write more persuasively. If you start out writing, it's only natural to think . When this blog used to be a social media blog, I would ask for quotes from the top folks in the industry or simply find great passages they had written online. It's a great way to add credibility and at the same time, tell a story. The simple story is more successful than the complicated one. When we think of stories, it is often easy to convince ourselves that they have to be complex and detailed to be interesting. The truth is however, that the simpler a story, the more likely it will stick. Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. This is a similar reason why multitasking is so hard for us. Try for example to reduce the number of adjectives or complicated nouns in a presentation or article and exchange them with more simple, yet heartfelt language. Quick last fact: Our brain learns to ignore certain overused words and phrases that used to make stories awesome. Scientists, in the midst of researching the topic of storytelling have also discovered, that certain words and phrases have lost all storytelling power. It's something that might be worth remembering when crafting your next story. What storytelling does to our brains . Leo writes more posts on efficiency and customer happiness over on the Buffer blog. Hit him up on Twitter @Leo. Wid anytime; he is a super nice guy. Title illustration by Tina Mailhot- Roberge. Want to see your work on Lifehacker?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2016
Categories |